Topic hub
Link building
Earning links and mentions that actually move rankings. No bought links, no spam, no shortcuts that get a site penalized.
Links are still one of the strongest ranking signals, and they are the easiest to get wrong. Bought links and link schemes risk penalties. Earned links, from real mentions, real content, and real relationships, last.
Our position is simple: brand mentions where people talk beat bought links. Build something worth mentioning, then make sure people see it. The tips in this hub come from Instagram posts by working SEO experts, summarized in our own words, with the source post embedded and linked.
From Issue 1
- Find local backlinks through charity sponsor pages (Matt Diamante)
Frequently asked questions
What is a good backlink?
A good backlink comes from a real site, in your topic area, placed because the linking site genuinely found your page useful. One earned link from a relevant site is worth more than dozens of low-quality directory links.
Should I buy links?
No. Buying links violates Google's guidelines and risks a manual penalty that can take months to recover from. Earn links instead: publish original data, build a genuinely useful resource, and get involved in your community.
How do I earn links as a small site?
Publish something only you can publish: original data, a real case study, a local guide. Then tell the people who would care. Local sponsorships, expert roundups, and genuinely helpful tools all earn links without a budget.
Other topics
Get the digest every Sunday
Five to seven expert SEO tips in your inbox, free, once a week. No spam, no daily emails.