Expert profile
Brian Dean on Instagram
Link building, content strategy, and what works in AI search, from the founder of Backlinko.
- @briandean
- Focus
- Link building and content strategy
- Followers
- about 9,500 (checked November 12, 2026)
Why we follow Brian
Brian built Backlinko on one idea: publish the definitive guide, not another version of the same post. His Instagram Reels carry the same standard, short videos that make one clear point and back it with a real example.
Featured in the digest
- AI answers reward sound SEO fundamentals (Issue 1, November 10, 2026)
- Generic B2B 'what is X' content is dead (Issue 1, November 5, 2026)
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